Making a profit at sports betting

You may have all heard the expression, “You never see a poor bookmaker”, and this is normally true, as bookmakers usually give odds that are lower than the real likelihood of them occurring. This means that you may have a lucky run at first, but eventually the lower odds will catch up with you and you will start losing overall, like 95%+ of punters do.

So how can you win? The best way to win is to do research on the many events per day, and with extensive knowledge of the sport and odds find the markets that the bookmaker hasn't got the odds below the real chance of them occuring. This of course is easier said than done!

Online bookmakers cover 100's of events per day and 1000's of odds lines, including some of the most unheard of leagues in the world. It's impossible for them to get the odds correct 100% of the time, espeically for the smaller events that aren't balanced by large sums of money or worth their traders time. For a large number of events and lines the starting odds will be worked out by computer algorythms.

We aim to make a profit by taking advantage of this and picking events in the morning that may have been incorrectly priced because we know something about current form or other facts the computer probably wouldn't have taken into account. Additionally, some of the markets that are not simply 1x2 are far harder for a computer and even a trader who won't spend too long on smaller events to always get correct

In short, what we are saying is, it's not about always being right, it's about always trying to get your bets on when the odds are in your favour. This means you will still have good days and bad days, but overall in the long term you should be up, just like the bookie was when the odds were in their favour.